The Ritz-Carlton Buckhead
www.ritzcarlton.comROLE:
Marketing, Creative Design, Logo Design, Event Production, Influencer Outreach, Sponsor Integration, Branded Entertainment, Online Marketing
Week 1:
Aston Martin, Roche Bobois, Belvedere
Week 2:
Mercedes-Benz, Vertu, Ultimat
Week 3:
Ferrari, Roche Bobois, Ketel One
Week 4:
Spyker, Torneau, Chivas
Week 5:
Rolls Royce, Torneau, Grey Goose
Week 6:
Maserati, Neiman Marcus, Cavalli
Week 7:
Lamborghini, Bloomingdales, Absolut
Week 8:
Saks 5th Avenue, Rolls Royce, Moet
CLIENT OVERVIEW:
The Ritz-Carlton Buckhead approached Mogul to generate buzz around their food & beverage experience, increase restaurant traffic & visibility and bring in a "fresh" clientele to breathe new life into the hotel property. The challenge for Mogul was to overcome the perception that the Ritz-Carlton only catered to an older, more traditional clientele by creating a more progressive event series that attracted a younger audience of influencers and tastemakers without alienating their current client base. Mogul was hired to create an eight week campaign to generate new business and buzz for the hotel restaurant and lounge.
Mogul created an eight week "Dinnertainment" concept called TASTE that featured a $39 three-course dinner menu, live entertainment, specialty cocktails and featured luxury brands that rotated weekly. Mogul designed the TASTE brand and managed all programming, sponsors, entertainment and table reservations each week. The Ritz-Carlton benefitted from a packed restaurant and lounge scene of influential tastemakers and a co-branding campaign with top luxury brands including, Aston Martin, Roche Bobois, Belvedere, Mercedes-Benz, Ferrari, Ketel One, Vertu Phones, Spyker, Torneau, Chivas, Rolls Royce, Maserati, Grey Goose, Neiman Marcus, Roberto Cavalli, Lamborghini, Bloomingdales, Saks 5th Avenue and Perrier Jouet.
