Lamborghini Atlanta
www.lamborghiniatlanta.comROLE:
Marketing, PR, Creative Design, Event Production, Influencer Outreach, Sponsor Integration, Branded Entertainment, Video Production
Gallardo Spyder Roadshow Murcielago LP640 Launch Superleggera Launch Gallardo LP560-4 Launch Aventador LP700-4 Launch Aventador LP700-4 Video Shoot
CLIENT OVERVIEW:
Lamborghini Atlanta initially approached Mogul when they wanted to take their new car launches to the next level and increase awareness around specific announcements and brand milestones. Because they are a local dealer with a limited budget, Mogul had the challenge of designing event concepts that lived up to Lamborghini's luxurious and edgy brand experience while keeping costs as low as possible.
Mogul has been widely successful at designing creative events and new car launches that strategically co-branded Lamborghini with other luxury brands with a similar demographic, which helped offset Lamborghini's out-of-pocket expenses creating a much larger net impact than the original budget would allow for. Not only did these events generate significant buzz, they succeeded by selling numerous cars and generating new clientele.
Mogul has developed numerous marketing partnerships for Lamborghini with top luxury lifestyle brands including NetJets, Marquis Jet, Bear Stearns, Caesar's Palace, Kenneth Cole, Marine Max Yachts, Marsh Insurance, Confederate Motorcycles, Dom Perignon, Roche Bobois, Ketel One and Brown & Company Jewelers.
